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UX in Action: User Experience Research Report
Creating a user experience research report has numerous benefits for businesses and organizations. UX research studies user behavior, needs, and preferences to improve the design and functionality of products, services, and digital experiences. A UX research report is a detailed document summarizing the findings of UX research studies and providing insights and recommendations for changes…
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Unlock User Needs with Freelisting
Freelisting is a user experience research method that allows UX designers to collect data about users’ needs, desires, and opinions. “Freelisting is when a person is asked to list as much information as possible in order to gain a better understanding of a user’s mental model” (Pannafino 48). Freelisting is a qualitative research method that…
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The Cathedral of Santa Maria del Fiore
The Cathedral of Santa Maria del Fiore, or Florence Cathedral, is one of the most well-known examples of Italian Gothic architecture. It is a Roman Catholic church located in the heart of Florence, Italy. It was built between 1296 and 1436, an almost 150-year-long process. Arnolfo di Cambio designed the cathedral, and later, Filippo Brunelleschi…
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Empathy Mapping: The Key to Successful UX Research
Empathy mapping is a user experience research tool that helps UX designers understand and connect with the user. Pannafino describes the empathy map as a method that “examines users’ thoughts and feelings by asking questions based on a four-quadrant diagram to help understand their motivations and decisions.” Empathy mapping aims to understand the customer’s emotions,…
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Gender Roles and Expectations in Renaissance Italy
Cover Image: Portrait of Simonetta by Piero di Cosimo and Albrecht Dürer Self Portrait, depicting different views of men and women’s roles during the Renaissance Gender roles and expectations during the Renaissance in Italy were highly influenced simultaneously by the Middle Ages and by the time’s innovative approach to learning. Social, cultural, and religious norms…
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The Power of A/B Testing in UX Research
A/B testing is a method used to compare two versions of a product, service, or marketing campaign to determine which one performs better. It is a crucial tool for optimizing websites, applications, and digital marketing campaigns, and it is used by businesses of all sizes to increase conversions and make data-driven decisions. A/B testing is…
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Designing for Success: Balancing Mental Models, User Needs and Business Needs
Mental Models Mental models and user requirements versus business requirements are two crucial concepts in user interface design. As stated by Weinschenk, “In the field of user interface design, a mental model refers to the representation of something – the real world, a device software, etc. – that the user has in mind… Users create mental…
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ICM 508 Module 7
Overview I wrapped up the course during this module, reflected on what I learned, and completed the final project. Overall, I enjoyed all of the projects in this course and look forward to putting the knowledge to use in the real world. Reading and Writing Some Final Words – The Bare Bones Camera Course for Film…
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ICM 508 Module 6
Overview In this module, I learned about lighting and shooting and researched mini-documentaries. I focused on what makes a documentary impactful and how they evoke emotion. I also planned out my own mini-documentary and took preparatory steps for shooting. Reading and Writing Chapter 7 Lighting – The Bare Bones Camera Course for Film and Video By Tom…
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ICM 508 Module 5
Overview In this module, I learned about sequences, screen direction, and how they come together to create continuity. Often there are differences in takes when shooting sequences, and when they are edited together, they disrupt the continuity. At the end of this module, I made a how-to video to test my ability to maintain continuity…
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Victoria Lorenz 