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How a UX/UI Designer Experiences UX & UI
One of the best ways to create a positive user experience is to begin by understanding how they feel and what they need in different situations. Using feel/need statements is highly effective because it helps them break down their experience into bitesize chunks. Feel Need Statements A feel/need statement says, “I feel ___ because my…
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Design Thinking: What It Is & How to Use It
What is design thinking? Design thinking is a way of approaching problems that considers them as holistically as possible to produce the best possible solution. Design thinking can – and should – be applied when a problem arises. It can be used in any industry or profession because its goal is to meet unique needs.…
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Design Sprint
Positive user experience comes from understanding user needs. In this brief exercise, I interviewed one of my classmates, Connor, to get a better idea of his needs as a student in one of Quinnipiac’s graduate programs. Define We started by defining the problem and empathizing. This step was particularly interesting because Connor and I have…
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Creating a Social Media Campaign
Creating a campaign can be daunting, but there are some simple ways to break it down and make it more approachable. Assessment When developing a campaign for Rad Shirts Custom Printing, I started by assessing their overall brand. In this process, I familiarized myself with their brand origin and goals, looking at organic content, and…
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Social Media Advertising
What Are Paid and Organic Social Media? When looking at the differences between paid social media advertising and organic social posts, it is essential to understand what makes each unique. Paid social media advertising is content that a brand or company pays for their content to be pushed to their target audience. Organic content on…
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Pentagram Social Media Audit
Pentagram is a design studio founded in 1972 that is multi-disciplinary and independently owned. They have 23 partners, some of whom work collaboratively and some independently. This studio is unique because the designers are also the owners and primary contacts for clients. Being 50 years old, Pentagram existed for nearly a decade before the internet was…
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The Significance of Social Media
Photo by Oleg Laptev on Unsplash As someone who works remotely 40 hours a week while completing a remote graduate program, social media plays a significant role in my life. It’s how I communicate with friends and stay up to date on what they’re up to. I also use social media as quick and easy…
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Dear Data
I love to read, but when someone asks me what I like to read, I often draw a blank. It feels like I read a wide range of books because I usually take recommendations from friends and family. I also generally say I like science fiction the best but realized I was unsure of the…
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Data Visualization in Action
When data is visualized, it can tell exciting stories, but what happens when it isn’t visualized well? The visualization process starts with choosing the best format to display the data. This complex task is made even more complicated when working with geographical data because not all maps are created equal. Because the earth is a…
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The Ultimate Data Breakdown
Before effectively visualizing data, it is vital to understand the different kinds and purposes. There are four broad categories: declarative, exploratory, conceptual, and data-driven. Generally, data will fall into two of the four: declarative or exploratory and conceptual or data-driven. So, what do these characteristics mean? Declarative vs. exploratory Declarative data is most frequently used…
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Victoria Lorenz 