Victoria Lorenz

Color can make or break a design. When colors work well, we hardly notice them, but they become distracting and disruptive when applied poorly. Understanding color theory allows designers to use color more successfully and, therefore, make more effective work. Color is broken down into three main categories: primary, secondary, and tertiary. The primary colors are red,…

When you talk to a graphic designer about the words that appear in their design, you’ll most likely hear them refer to the typeface. If you talk to almost anyone else about words they’re putting on a page, they’re more likely to call their appearance the font. The world font is more widely used but…

Graphic designers primarily work digitally, so do we really need to keep a sketchbook? Angel Jimenez writes that sketchbooks serve as a place to jot down ideas and let inspiration flow. So, if you work in any creative process, the answer is yes; you absolutely do need to keep a sketchbook. What is a Sketchbook Sketchbooks come…

Seven months ago, I accepted a position as a social media assistant at the Quinnipiac University office of Marketing and Communications. I’ve never been too crazy about social media, posting once or twice a year. Still, it seemed like an exciting opportunity and a great way to learn about social media from a professional perspective.…

Once you know the answer to something, it seems obvious. If you’ve ever played a party game where the goal is to decipher the unspoken rule, you know this. If you’ve been in this situation, you also know how frustrating it is when you can’t figure out the secret. I once played a game where…