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The Role of the Audience
William Zinsser, the author of On Writing Well, claims that good writing is mindful of the reader; sloppy writing that is difficult to read will deter them and discourage them from continuing. He tells us to keep it simple, avoid unnatural and complex words, and eliminate as much as possible because it isn’t necessary and will…
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Creating Personas
The most important part of being a UX/UI designer is understanding and empathizing with the user. It’s easier said than done because, as designers, we tend to get wrapped up in the technicalities and become so familiar with the interface that we forget not everyone has as much knowledge about it as we do. Steven…
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Behind the Scenes of Content Creation
In July of 2021, I talked with my best friend of nearly a decade about mental health, which inevitably led to social media. She told me that she had deleted certain apps because they simply didn’t make her feel good. As we continued to talk, I was intrigued and inspired. I deleted all social media…
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The Complex Relationship Between a Graphic Designer and Writing
I am a full-time graphic design student with a part-time job as a social media assistant at the Quinnipiac University Office of Marketing and Communication and currently have minimal writing responsibilities. As a student, I occasionally write about my creative process and the progression of a project from concept to completion. This is more often…
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To Blog or Not to Blog?
Anyone can write a blog. You only need three things: basic literacy skills, access to technology like a smartphone or laptop, and somewhere to post the content. But as my favorite saying goes, just because you can, doesn’t mean that you should. Digital Challenges Blogging is different from other forms of writing because it is…
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Introduction to Digital Products
Digital products aren’t discussed often, but we couldn’t live without them. Jules Ehrnardt describes them as “software enabled product[s] or service[s] that offer some form of utility to a human being.” These include apps that we use and rely on daily, like GPS, banking apps, and email. As the saying goes, there’s an app for everything. More…
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Design Thinking and Deep Work
Deep work and design thinking are two very different processes with extraordinarily similar goals. Deep work aims to maximize your ability to think deeply and push your brain to the limits. Similarly, design thinking structures problem solving in a way that attempts to assess all possible solutions to a problem and then proceeded with the…
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Keep it Simple
Social media is designed to be addictive. From biological interactions like the way notifications release chemicals in our brains to social structures that convince us the content we consume from various network tools is vital to our day, it seems as if there is no escape. Cal Newport addresses this topic in his book Deep Work from…
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Use the Internet- Don’t Let It Use You
Social media is a platform for all kinds of content for all types of people. This often leaves space for discussions that can become very aggressive very quickly. What is most notable about this is that while such an occurrence is frequent online, it is rare for such a thing to happen in real life.…
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Meditation and Multitasking: What Do They Have In Common?
Deep work centers around the concept of picking one thing and focusing on that alone, and it is proven to be highly effective. So would it surprise you to hear that multitasking can actually be more effective than “single-tasking?” A study conducted by Shalena Srna and Rom Y. Schrify about multitasking consistently found that participants…
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Victoria Lorenz 