Category: Mobile Interaction Design Blog
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Information Architecture and User Flows
One of the most important parts of developing or redesigning an app is having a sound information architecture to work from. In The Elements of User Experience, Jesse James Garrett defines information architecture as being “concerned with how people cognitively process information” and says it comes up “in any product that requires users to make…
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Branding Reflection
Overall, the branding process was an enjoyable challenge. The product objectives, user needs, success metrics, and user analysis helped me develop a tone of voice, select meaningful colors, and typography. I used the website coolors.com to help me pick colors and visualize how they work together in the platform’s dynamic layout. I decided on Moret…
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Creating Personas
The most important part of being a UX/UI designer is understanding and empathizing with the user. It’s easier said than done because, as designers, we tend to get wrapped up in the technicalities and become so familiar with the interface that we forget not everyone has as much knowledge about it as we do. Steven…
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Introduction to Digital Products
Digital products aren’t discussed often, but we couldn’t live without them. Jules Ehrnardt describes them as “software enabled product[s] or service[s] that offer some form of utility to a human being.” These include apps that we use and rely on daily, like GPS, banking apps, and email. As the saying goes, there’s an app for everything. More…
Victoria Lorenz 