Category: Social Media Practice
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Creating a Social Media Campaign
Creating a campaign can be daunting, but there are some simple ways to break it down and make it more approachable. Assessment When developing a campaign for Rad Shirts Custom Printing, I started by assessing their overall brand. In this process, I familiarized myself with their brand origin and goals, looking at organic content, and…
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Social Media Advertising
What Are Paid and Organic Social Media? When looking at the differences between paid social media advertising and organic social posts, it is essential to understand what makes each unique. Paid social media advertising is content that a brand or company pays for their content to be pushed to their target audience. Organic content on…
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Pentagram Social Media Audit
Pentagram is a design studio founded in 1972 that is multi-disciplinary and independently owned. They have 23 partners, some of whom work collaboratively and some independently. This studio is unique because the designers are also the owners and primary contacts for clients. Being 50 years old, Pentagram existed for nearly a decade before the internet was…
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The Significance of Social Media
Photo by Oleg Laptev on Unsplash As someone who works remotely 40 hours a week while completing a remote graduate program, social media plays a significant role in my life. It’s how I communicate with friends and stay up to date on what they’re up to. I also use social media as quick and easy…
Victoria Lorenz 