Category: User Experience
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Why You Should Make Journey Maps
What Is a Journey Map Journey maps allow designers to visually lay out a user’s process when working toward a goal. A successful journey map combines the first three steps in design thinking: empathizing, defining, and ideating. Journey maps exercise our understanding of the user and the problem, helping us understand the details, pinpoint weak points,…
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Ideation Techniques for Better Problem Solving
The Approach is Important Ideation is the process of generating ideas and solutions to a specific problem. It usually occurs in sessions where designers apply different techniques. Rikke Dam and Teo Siang from Interaction Design Foundation say the goal of ideation is to “generate a large number of ideas that the team can then filter and cut…
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Learn to Read Minds Like a UX Designer
What is a POV Statement? UX designers can’t exactly read minds, but they do the next best thing. They form point of view (POV) statements that break down a problem, making it meaningful and actionable. Rikke Dam and Teo Siang from Interaction Design Foundation explain that POV statements ensure designers target the right issue. POV statements also…
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The Secret to Creating Successful User Personas
About personas User personas are “archetypical users whose goals and characteristics represent the needs of a larger group of users,” says Patrick Faller from Adobe. It’s also important to note that while personas rely on archetypes, they represent a specific person with specific needs. Doing so prevents designers from making generic products and features. Personas provide…
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Why UX Designers Love Empathy
What is empathy and empathy research? User experience designers use the word “empathy” a lot, but what does that really mean? According to Greater Good, empathy is generally defined as “the ability to sense other people’s emotions, coupled with the ability to imagine what someone else might be thinking or feeling.” It is critical to note…
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How a UX/UI Designer Experiences UX & UI
One of the best ways to create a positive user experience is to begin by understanding how they feel and what they need in different situations. Using feel/need statements is highly effective because it helps them break down their experience into bitesize chunks. Feel Need Statements A feel/need statement says, “I feel ___ because my…
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Design Thinking: What It Is & How to Use It
What is design thinking? Design thinking is a way of approaching problems that considers them as holistically as possible to produce the best possible solution. Design thinking can – and should – be applied when a problem arises. It can be used in any industry or profession because its goal is to meet unique needs.…
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Design Sprint
Positive user experience comes from understanding user needs. In this brief exercise, I interviewed one of my classmates, Connor, to get a better idea of his needs as a student in one of Quinnipiac’s graduate programs. Define We started by defining the problem and empathizing. This step was particularly interesting because Connor and I have…
Victoria Lorenz 