Category: Writing Interactive Media
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Writing for Social Media
Part of what makes short-form writing so tricky is that the context for the different platforms that it can appear on is different. Writing in the short form about something written in the long-form makes it even more complex. I wrote three short-form pieces, one for Twitter, one for LinkedIn, and one for Instagram as…
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Context: Your Key to Success
“Content is king, but context is God.” Gary Vaynerchuck’s statement is short, bold, and, ironically, it doesn’t make much sense when taken out of context. He wrote this in response to Bill Gates’s 1996 essay Content is King. Vaynerchuck’s theory suggests that content means nothing unless the creator frames it to respect the platform that houses…
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The Role of the Audience
William Zinsser, the author of On Writing Well, claims that good writing is mindful of the reader; sloppy writing that is difficult to read will deter them and discourage them from continuing. He tells us to keep it simple, avoid unnatural and complex words, and eliminate as much as possible because it isn’t necessary and will…
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The Complex Relationship Between a Graphic Designer and Writing
I am a full-time graphic design student with a part-time job as a social media assistant at the Quinnipiac University Office of Marketing and Communication and currently have minimal writing responsibilities. As a student, I occasionally write about my creative process and the progression of a project from concept to completion. This is more often…
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To Blog or Not to Blog?
Anyone can write a blog. You only need three things: basic literacy skills, access to technology like a smartphone or laptop, and somewhere to post the content. But as my favorite saying goes, just because you can, doesn’t mean that you should. Digital Challenges Blogging is different from other forms of writing because it is…
Victoria Lorenz 